She smoulders in front of the camera, all bust and hips and pale flesh, looking unapologetically curvy - and boy, does she look sexy.
This return to form marks the start of a backlash against the waif-like models who are used in most fashion campaigns and harks back to an era when women looked glamorous when they went to the shops.
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Curvy: Scarlett Johansson looks classic but modern in the advert for Dolce & Gabbana's One fragrance
The style is nostalgic, but Johansson makes it look modern. We've become so used to androgynous looking bodies that her curves - and that waist - look truly striking and womanly.
It's not just her natural, healthy figure that's so refreshing; we're swooning over the loose, side-swept blonde bun, grey eyes and nude, pouting lips.
Recreate the understated sexy look in a slip from M&S, Wolford or Spanx.
Ad girl: Scarlett featured in a Dolce and Gabbana campaign earlier this year
On the eyes, opt for a dove grey eye shadow with charcoal colour along the eye-line and lashings of black mascara, keep your skin porcelain and add a pale shade on your lips.
Pass the cupcakes: Scarlett isn't afraid to show off her curves
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