Ever wonder how Angelina Jolie covers her 13 (known) tattoos for movies and photo shoots?
The secret is Cover FX - a full-coverage foundation.
In fact, we hear the Hollywood A-lister is such a fan of the products that she recently sent first hubby - Brit actor Johnny Lee Miller - to Cover FX for help concealing his over a dozen tattoos while filming a movie.
The Toronto-based beauty brand celebrates its tenth anniversary this year of covering everything from acne and rosacea, to a slew of inked-up celebs who need to look flawless for sexy shower and love scenes. The full-coverage foundation is one of the only products on the market that can cover bright port wine birthmarks and vitiligo, or the chronic white patches of skin that Michael Jackson was famously known for enduring.
"We're not a fashion brand. Editors always ask me what the newest trend is, but there is no new skin color! We're about being a healthy, true cosmecuetical. Our products are free of oils, parabens, fragrance and anything else that could irritate super sensitive skin," says Jenny Frankel, Co-Founder of Cover FX - and a chemical engineer with over 15 years of formulation experience, including work for M.A.C. Cosmetics.
From all-natural mineral foundation to concealer and setting powder, Cover FX aims to have a product for everyone.
"When we created the brand, we wanted to be able to color match anyone who walked through our door," says Co-Founder Lee Graff.
We watched as a rosacea customer demonstrated the product on half of her face; she had bright red and full Santa-like cheeks that looked painfully hot to the touch. A few brush swipes, and she was completely concealed and neutralized in a non-cakey way, to the wows of the audience. "If there's a fire in the house, I'm grabbing this foundation first. And then my husband!" she quipped.
While Cover FX's line is comprised of every kind of foundation, concealer and primer imaginable, look for a new acne kit to debut in Sephora come May. It'll include a matte acne treatment foundation primer, concealer, powder and makeup cleanser solution, so that clients dealing with breakouts won't have to worry that their makeup is exacerbating the issue.
And Angelina Jolie isn't the only star in on the secret. Kim Kardashian, Cate Blanchett, Keira Knightly, Hilary Duff and much of Bollywood turns to the brand for their super demanding coverage needs.
We hope Michelle "Bombshell" McGee gets the memo.
Watch the video below for makeup artist Carmindy of TLC's "What Not to Wear" tips on using concealer to cover up any flaw.
The secret is Cover FX - a full-coverage foundation.
In fact, we hear the Hollywood A-lister is such a fan of the products that she recently sent first hubby - Brit actor Johnny Lee Miller - to Cover FX for help concealing his over a dozen tattoos while filming a movie.
The Toronto-based beauty brand celebrates its tenth anniversary this year of covering everything from acne and rosacea, to a slew of inked-up celebs who need to look flawless for sexy shower and love scenes. The full-coverage foundation is one of the only products on the market that can cover bright port wine birthmarks and vitiligo, or the chronic white patches of skin that Michael Jackson was famously known for enduring.
"We're not a fashion brand. Editors always ask me what the newest trend is, but there is no new skin color! We're about being a healthy, true cosmecuetical. Our products are free of oils, parabens, fragrance and anything else that could irritate super sensitive skin," says Jenny Frankel, Co-Founder of Cover FX - and a chemical engineer with over 15 years of formulation experience, including work for M.A.C. Cosmetics.
From all-natural mineral foundation to concealer and setting powder, Cover FX aims to have a product for everyone.
"When we created the brand, we wanted to be able to color match anyone who walked through our door," says Co-Founder Lee Graff.
Cover FX's full-coverage foundations come in every shade & texture. Courtesy photo.
We watched as a rosacea customer demonstrated the product on half of her face; she had bright red and full Santa-like cheeks that looked painfully hot to the touch. A few brush swipes, and she was completely concealed and neutralized in a non-cakey way, to the wows of the audience. "If there's a fire in the house, I'm grabbing this foundation first. And then my husband!" she quipped.
While Cover FX's line is comprised of every kind of foundation, concealer and primer imaginable, look for a new acne kit to debut in Sephora come May. It'll include a matte acne treatment foundation primer, concealer, powder and makeup cleanser solution, so that clients dealing with breakouts won't have to worry that their makeup is exacerbating the issue.
And Angelina Jolie isn't the only star in on the secret. Kim Kardashian, Cate Blanchett, Keira Knightly, Hilary Duff and much of Bollywood turns to the brand for their super demanding coverage needs.
We hope Michelle "Bombshell" McGee gets the memo.
Watch the video below for makeup artist Carmindy of TLC's "What Not to Wear" tips on using concealer to cover up any flaw.
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