Divas come out: Rupaul & MAC

If you subscribe to Logo, the lesbian and gay television channel from MTV Networks, you might’ve caught an episode or two of RuPaul’s Drag Race, a new show that seeks to find America’s next drag queen superstar. If you haven’t, it’s time to add it to the rotation on your DVR, because things are about to get heated. The show is sponsored by MAC Cosmetics, hosted by the abovementioned legendary drag queen (who coincidentally was the first ever spokesperson for MAC’s Viva Glam campaign), and features the trials and tribulations of nine drag performers who compete in weekly challenges to test their skills as a fashion designer, hair stylist, performer, spokesperson, and makeup artist (amazing, we know). If you start watching now, you’ll be good and prepped for the show’s climax on Monday, February 23, when the prize of MAC Viva Glam Spokesperson for a Day is on the table. Six of the remaining drag queens will get all diva-ed up to record a public service announcement and attempt to convince the judges that they deserve the coveted role. The contestant who can display over-the-top glamour and sincerity about the issue of HIV/AIDS—the heart of MAC’s Viva Glam campaign—will win the title, $5,000 in cosmetics, and the opportunity to appear in a MAC store to present a grant donation to an HIV/AIDS charity. We know we said we were over beauty pageants, but we are definitely willing to make an exception for this one.

MAC to launch Dame Edna range of cosmetics

MAC is about to launch a range of eye-catching color cosmetics created by candy-floss haired Dame Edna Everage.

Alter ego of Australian Barry Humphries, the international comedy icon is renowned for pointed diamond encrusted glasses, garish make-up and a flamboyant dress-sense – an image that has helped to shape an equally outlandish cosmetics range.

The range includes a complete line-up of rich-colored make-up products packaged in retro designed lavender casing that is topped off with a signature red logo based on a pair of Dame Edna’s spectacles.

Signature pointy glasses

The line includes two shades of nail varnish, a highlight powder, two eye shadow trios, three lipsticks and three lip glosses, with each product carrying a name that reflects the famous brand of humor that has made Dame Edna an international superstar.

When asked which was her favorite product in the range, Dame Edna cited a red lipstick named KangaRouge.

"A part of the kanga is this same color - it's hopping over you and you look up and there it is. MAC has captured it. I only hope I don't I meet an excitable male kanga," she said.

Dame Edna goes global

MAC says the range will be available in about 500 department stores, together with 150 of its stand alone stores nationwide priced between $11 - $32.50. The range will also be launched in all major international markets.

MAC has a history of launching cosmetic ranges promoted by colorful public figures, having launched a cosmetics range created by transsexual star Amanda Lepore.

Industry experts believe that MAC’s move towards cosmetics endorsed by such larger than life figures because it ties in with the growing niche for flamboyant color make-up inspired by drag queens and transvestites.
SOURCE: TEMPTALIA

MAC Brunette, Blonde, Redhead Collection Information

TO EACH THEIR OWN. Three dramatically different personalities, three perfectly personalized palettes. Eyes, cheeks, lips, formulated to be coiffure-complementary. Bombshell or bookworm, no matter. Colour-coordination this comprehensive makes it work! Designed to play-up the most potent and powerful accessory a girl has: her hair. The complete opposite of contrivance – this is simplicity itself. So basic it’s brilliant!







Get full details…

Lipstick

* Marquise D‘ Sandy cream peach (Redhead)
* Blow Dry Pink coral (Redhead)
* B-Babe Rich pink (Blonde)
* All’s Fair Light purple pink (Blonde)
* Chignon Red plum (Brunette)
* What A Do! Neutral pink coral (Brunette)

Lipglass

* Live and Dye Cool pink (Redhead)
* Red Devil Coral orange (Redhead)
* Strawberry Blonde Deep pink red (Blonde)
* Peroxide White pink (Blonde)
* Quick Tease Red purple (Brunette)
* Soft Wave Tan bronze (Brunette)

Eye Shadow

* Flip Bronze gold (Redhead)
* French Cuff Burgundy purple (Redhead)
* 100 Strokes Ice pink (Redhead)
* Pincurl Dusty white (Blonde)
* Knight Dark grey (Blonde)
* Top Knot Deep black purple (Blonde)
* Deep Shade Dusty blue (Brunette)
* Henna Dark gold (Brunette)
* Femme-fi Frosty golden cream (Brunette)

Mineralize Skinfinish

* Redhead Gold to salmon pink degrade (Redhead)
* Blonde Soft Pink to Rose degrade (Blonde)
* Brunette Soft coral to copper bronze degrade (Brunette)

Brushes

* 165 Tapered cheek/highlight ($34.00)
* 214 Short shader ($23.00)
* 226 Small tapered blending ($24.50)

Eye Kohl

* Teddy Dark-eyed bronze (Redhead)
* Phone Number Smudgy charcoal (Blonde)
* Smolder Intense black (Brunette)

Brow Set

* Girl Boy Fawned-over blondette (Redhead)
* Clear Colour-free (Blonde)
* Show Off Full bodied brown (Brunette)

Availability: North America on January 8th, 2009 at all MAC Locations, 1-800-588-0070, and maccosmetics.com. ** Date may be January 9th, 2009 for some locations and/or online. International locations can expect to see this launch in-stores in February 2009.
SOURCE: TEMPTALIA