Beauty Junkie has never claimed to have 100% natural hair color. We’ve loved playing with our color ever since we got into the biz. What we don’t like is how annoyingly quickly that gorgeous color seems to go bye-bye thanks to things like UV rays and washing in mineral rich water. What’s a girl (or boy) to do? Wear protection, of course. Redken’s new Color Extend line is designed with a Fade Resist Complex that filters the sun’s rays and maximizes color retention and shine in the form of a shampoo, conditioner, Rich Recovery treatment, and Shine Enrich finishing serum. Our shiny, red locks are loving all four. THE DETAILS: $13-$16, www.redken.com
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