Monday, January 12, 2009

Airy and Floral: Rodriguez Returns With Essence Scent


Narciso Rodriguez is headed back to the fragrance counter with a new women’s brand due this spring. Essence, the designer’s second fragrance franchise, will be launched in March in the U.S. and globally in April, in limited distribution.

“I wanted to create something that reflected the house, but something fresh and new,” Rodriguez said during a recent interview at the Gramercy Park Hotel here. Rodriguez’s first fragrance, an eau de toilette dubbed For Her, made its debut in fall 2003, and an eau de parfum version was launched in fall 2004. His sole men’s scent, For Him, was launched in 2007.

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