Chanel Aiming to Gain Share With Antiaging Treatment Line

PARIS — Chanel will add a new weapon to its antiwrinkle arsenal starting in January with the aim of taking a frontline position in the war on aging.

The French luxury brand will introduce Ultra Correction Line Repair, a five-unit treatment line, which it hopes will bolster its positioning in the worldwide skin care market.

“Almost half of our skin care business worldwide is antiaging related,” said Catherine Rebours, director of skin care at Chanel. “We believe that share will increase with Ultra Correction Line Repair.”