Origins was so inspired by our own Linda Wells's October Editor's Letter, where she called out cosmetics companies for all their wasteful packaging, that they decided to do something about it. Something very big. The nature-loving beauty brand is launching the Return to Origins Recycling Program tomorrow (happy Earth Day, peeps!)—and that means all 130 Origins stores and hundreds of their department-store counters will now be happy to recycle any and all used cosmetic packaging you bring in—from any brand. And they're givin' away free stuff to get you there! It all starts tomorrow at their kick-off events in LA and NYC, where Linda Wells and Gossip Girl's Kelly Rutherford, along with Jane Lauder of Origins, will be out to rock their support. Just go to the GM Plaza at 5th and 58th at 10AM with your beauty trash—there will be free hand massages and hundreds of skin-care samples, if you're early. (In LA, get your self and your used stuff to Origins at the Century City Mall by 3PM, where 90210's Jessica Stroup is host .)
If you can't make the events, do your part by going to your closest Origins in the month of April—when everyone who brings their beauty trash in will receive a free sample of one of their A Perfect World skin-care products. We just think that's taking generous to a whole other level. Way to do the right thing Origins!
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